BCP's Croak Discusses Silly Bandz, IPO Prospects

Dec. 8 (Bloomberg) -- Robert Croak, chief executive officer of BCP Imports LLC, talks about sales of colorful rubber bracelets called Silly Bandz, other products marketed by the company and the possibility of an initial public offering. Croak talks with Carol Massar and Matt Miller on Bloomberg Television's "Street Smart." (Source: Bloomberg)