Bloomberg The Mentor: Jim Koch Guides Oceanside Ale Works

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Nov. 5 (Bloomberg) -- Jim Koch of The Boston Beer Company, the largest independently owned American craft brewery and maker of award-winning Samuel Adams beers, brings his national business expertise to the budding micro-brewers of Oceanside Ale Works in Oceanside, California. Mark Purciel, a former teacher, and Scott Thomas, a firefighter, initially started brewing hand-crafted ales as a hobby, but after founding Oceanside Ale Works in 2005, they now dream of transforming their regionally popular brews into a nationwide business. Jim Koch, whose marketing skills help make Samuel Adams the best-selling craft beer in the United States, mentors the entrepreneurs as they seek to embark on a new strategy. (Source: Bloomberg)


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