Firestein Says BP's Ousting Hayward Won't Change Image

July 26 (Bloomberg) -- Peter Firestein, a consultant at Global Strategic Inc. and author of the book "Crisis of Character: Building Corporate Reputation in the Age of Skepticism," talks about the potential impact of BP Plc's possible removal of Chief Executive Officer Tony Hayward on the company's image and the qualifications of Robert Dudley, the director of BP's oil spill response unit. He speaks with Margaret Brennan on Bloomberg Television's "InBusiness." (Source: Bloomberg)