Fenway's Kennedy on Revenue Generation of Non-MLB Events

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July 21 (Bloomberg) -- Sam Kennedy, president of Fenway Sports Group, says hosting soccer games and other non-baseball events at Boston's Fenway Park helps generate "significant revenue." Fenway will host its first soccer game in 42 years tonight when 34-time Scottish Cup champion Celtic plays Sporting Clube de Portugal. Bloomberg's Michele Steele reports. (Source: Bloomberg)

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