Versus's Davis Interview on NHL Playoffs, Ad Sales

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April 14 (Bloomberg) -- Jamie Davis, president of Versus, talks with Bloomberg's Erik Schatzker and Michele Steele about advertisement sales on its sports network. Davis, speaking in New York, says ad sales are "pacing well ahead" of 2009 figures due to an increase in viewership of National Hockey League games. Davis also discusses broadcast rights and competing with Walt Disney Co.'s ESPN cable channel. (Source: Bloomberg)


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