Saab Loyalists Seek to Preserve 72-Year-Old Brand

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Jan. 8 (Bloomberg) -- Bloomberg's John Cookson reports on the history of General Motors Co.'s Saab unit and fans' efforts to preserve the brand. Formula One tycoon Bernie Ecclestone and partner Genii Capital emerged as a rival to Dutch super-car maker Spyker Cars NV in making last-ditch efforts to buy the 72-year-old Saab brand from GM. (Source: Bloomberg)


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