50 Years in the Tardis and Still Setting Records

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Nov. 25 (Bloomberg) –- On today’s “The Scene,” Horizon Media Senior VP: Research Brad Adgate discusses the keys to the success of the BBC’s “Doctor Who.” He speaks with Adam Johnson and Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)

Setting records.

What is the secret?

Step oh it is great storytelling.

Science fiction is a very popular john robb.

Some genres may come and go like westerns and brady shows but there's always a science fiction show on television whether it is star trek or outer limits or twilight zone.

Fought -- 50 years.

My god.

It has not run consecutively or 50 years.

It took a few years off.

There was a tv movie 1996. they try to relaunch it.

In 2005 they started to use modern technology.

And also it is now a global distribution.

Putting things online and having people talk about its, in that hiatus, i think it really brought the series back.

It is just a classic good versus evil, but it plays.

What is it about tech -- is it the special effects?

The special effects allow you to dig into a whole new dimension?

And there is the famous screwdriver.

And the tardis.

I think it is special effects.

Yes, it is time travel, intergalactic travel.

But these guys are funny.

There is character development.

Regular people unify with them.

It is a statement.

You laugh, you cry?


To be around 50 years you would think there has to be some profitability.

It is hard to quantify.


The bbc has been very aggressive owning this thing globally.

Bbc america has increased 80% in the last five years.

That is popular.

Also this is one of the three best selling franchises, along with strictly come dancing -- which is dancing with the stars in this country -- and top-tier.

There is a "doctor who" merchandise store.

There are dvd's. it is on netflix.

There was a time when paraphernalia was new and kind of sexy.

Now all of a sudden -- there is social media.

So you have online blogs and interactive stuff during the shows.

And of course they really heightens it in the social media component.

I think bbc america ran marathons of the show.

Also, it set the record for most tweets.

Over 2700 from the bbc, almost 400-7000 for the length of the show.

And then there's the cinema portion of this.

They put in movies, and it sold over $2 million worth of tickets.

We have a new dr.


He will be the 12th.

It is amazing there have been 12 over 50 years.

What is the early read?

He made a cameo appearance in this.

It's one of those things where they want to know who the next one is and they made the big announcement over the summer.

Usually -- the christmas show, one of the most popular shows up "doctor who" and he made a cameo in we will see what happens.

Bottom line though focusing on the numbers here.

The bbc will not really tell us.

All they told us was it is one of the three most part -- most profitable franchises.

And obtusely bbc world news is one of those arms.

-- and obviously abc world news is one of those arms.

"doctor who" when it's regenerated in 2005 really did not work out but now it has found a home on bbc america.

Thank you as always for being

This text has been automatically generated. It may not be 100% accurate.


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