`Hungry Girl' Helps You Make Smarter Food Decisions

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Nov. 25 (Bloomberg) -- "Hungry Girl" Founder Lisa Lillien discusses healthy eating with Erik Schatzker on Bloomberg Television's "Market Makers." (Source: Bloomberg)

What is hungry girl really?

I get the idea you are interested in having people eat better, but what is your business?

It is about real world survival.

I started hungry girl back in 2004 as a free daily e-mail service.

Every day i sent tips and tricks to hungry chicks.

Now there's 1.2 million people on the list and i have a series of cook oaks and a show on the food network and cooking channel.

Hungry girl can be seen in a lot of different forms of media.

We are giving people he clumps of your website now.

Who is your target audience?

Anyone who wants to eat better.

But because it's hungry girl, it's mostly women in their 20s, 30s, 40s, 50s, 60s and even higher.

We know your track record or at least some of it.

Tell us how you look at your self.

How much influence do you think you have?

I think you have a fair amount of influence because the brand has become one that people trust.

They know if i write about a product, it's going to taste good and be a better choice.

There are masses of people who love to talk to each other and their friends about the products that i mentioned.

The reach is tremendous.

Consumers are bombarded with food company marketing and with advice on eating, whether it's the atkins diet, the paley of diet, i could go on.

What is your secret of being heard above that crowd?

The truth is it's not about a fad.

There's no magic bullet and that's why i started the hungry girl brand.

It's about reality and you have to find something you can live with forever.

You have to make small changes and swaps along the way.

I don't believe in fad diets.

They come in and go out and don't really help people for the long haul.

Let's talk about the brand you as an advocate for healthy eating you think are making a real contribution.

I'm a big fan of amy's kitchen and their vegetarian brand.

I make on a four -- i'm a carnivore and they make things that are better tasting and all natural.

An up and comer is laura's. she is making all kinds of stuff that is just fantastic.

She has a new soup line and deli meats that are nitrate free.

And kashi has been in this space for a long time and they do fantastic work.

You have ordered with the u.s. potato board.

Have you given not to whether you should partner with companies and brands you approve of and get your seal of approval?

I like to partner with brands i like and that's why people trust my brand.

I would never just accept money from a brand i didn't use or think was doing fantastic work.

I love the partnership with the potato board.

I think potatoes are underrated.

They think of it as a food you can't enjoy, but they are very satisfying.

If you don't eat a huge potato, they don't have a lot of calories.

What is the one healthy way to enjoy a potato?

My favorite thing to do with the potato is i make mashed potatoes and do a big bowl of them and mash-up potatoes, cauliflower and a bunch of guilt free ingredients like light cheese and reduced fat like almond milk and salt and pepper with a little garlic.

Thank you for joining us

This text has been automatically generated. It may not be 100% accurate.


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