Building Brands for Asia
May 17 (Bloomberg) -- By 2030, two thirds of the world's middle class will be in Asia. For consumer brands, it's an unprecedented opportunity, but one full of potential pitfalls. How must Western companies adapt for the Asian consumer? And how are Asian companies building global brands that compete? Winning the wallets of a huge new consumer base--that's the challenge. (Source: Bloomberg)
Betty Liu
Betty Liu is the host of 'Singapore Sessions' on Bloomberg Television, which features discussions amongst renowned global business leaders on challenges facing Asia and the world today. Liu is also the anchor of Bloomberg Television’s “In the Loop,” a daily business morning news program that covers the opening of U.S. markets and financial, economic and political news from around the world. An award-winning business journalist, Liu regularly interviews influential business, political and media leaders including Warren Buffett, Carlos Slim, Ted Turner and Lloyd Blankfein. Before joining Bloomberg Television in 2007, Liu served as an anchor for CNBC Asia in Hong Kong. Prior to that, she was the Atlanta bureau chief for the Financial Times. Earlier in her career, Liu was the Taiwan bureau chief for Dow Jones Newswires - the youngest ever in Asia - and a Hong Kong-based regional correspondent for the newswire. In 1997, she received a Dow Jones Newswires Award for her coverage of the Asian financial crisis.
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