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Procter & Gamble Folgers Coffee

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Procter & Gamble Folgers Coffee

P&G (PG) switched from metal cans to plastic packaging for its Folgers coffee to improve the freshness of the coffee and to reduce costs. During shipping, however, changes in atmospheric pressure when drivers went up and down mountains could cause the plastic packages to implode. So, P&G used high-performance computers to design packaging that can withstand the pressure.