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Men's dress shirts don't inspire indignation in too many people, but the young founders of Blank Label, Fan Bi and Danny Wong, channel that sentiment on their design-it-yourself Web site. Too long, they complain, designers have "branded their fans like they were advertisements of their own egos," exploiting customers to support "over-priced Manhattan apartments." (Hey…overpriced?) Blank Label allows shirt wearers to assemble preferred fabrics, buttons, collars, and fancy stitches, for $45 a shirt, a fraction of what sartorialists might pay in more traditional retail.