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Shaun White

Jed Jacobsohn/Getty Images

Shaun White

Power 100 rank: 51
Sports: Snowboarding, Skateboarding
Age: 23
Most recent notable achievement: Gold medal in halfpipe at 2010 Winter Olympics
Earnings: NA
Key sponsors: HP, Burton, Red Bull

Why he's on the list: Having dropped the "Flying Tomato" moniker, White has picked up the ability to carve his place in the national consciousness despite competing in a niche sport. White will have his chance at the spotlight again in next month's Vancouver Olympic Games.