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No. 3 Apple

Daniel Acker/Bloomberg

No. 3 Apple

The company’s sleek devices and user-friendly software aren’t its only innovations. Appointments at Apple’s (AAPL) "Genius Bars" and its roving in-store checkout clerks are just two ways the company has pioneered new approaches to customer service. The iPhone maker is likely got a bump this year as more companies created customer-friendly apps for their own services, helping to burnish Apple’s customer service brand.