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Randi Zuckerberg

Ralph Orlowski/Getty Images

Randi Zuckerberg

Manager of Market Development, Facebook

The sister of Facebook founder Mark Zuckerberg has emerged as an engaging spokesperson for the world's largest social network. While she may not have the gravitas of some of this year's other Davos movers and shakers, she has a platform most would give their eye teeth for. At Davos, she told Bloomberg TV that in an online survey of Facebook users, nearly half of respondents thought the economy will get worse before it gets better and 56% thought global financial rules need to be scrapped and reinvented.