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Power 100 rank: 98
Sport: NFL/Cincinnati Bengals—WR
Most recent notable achievement: 1,047 receiving yards in 2009
Earnings: $5.75 million
Key sponsors: None
Why he's on the list: The largest personality in the game, Ochocinco has sports fans and media on edge with uproarious Twitter updates, a live video feed, elaborate touchdown celebrations, and consistent on-field production.