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Misty May-Treanor

Christian Petersen/Getty Images

Misty May-Treanor

Power 100 rank: 95
Sport: Beach volleyball
Age: 32
Most recent notable achievement: Gold medal at 2008 Beijing Games
Earnings: $650,000
Key sponsors: Mikasa, Gatorade, Lenovo

Why she's on the list: Twice winning Olympic gold medals while wearing a bikini has proved to be a good recipe for catching the attention of sports fans and advertising executives alike.