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Manny Ramirez

Kevork Djansezian/Getty Images

Manny Ramirez

Power 100 rank: 90
Sport: MLB/Los Angeles Dodgers—OF
Age: 37
Most recent notable achievement: 2008 American League All-Star
Earnings: $26.8 million
Key sponsors: RecoveryX

Why he's on the list: His aloof persona combined with recent steroid allegations neutralize whatever endorsement potential he once had, but his picture-perfect swing and goofy antics make him a fan favorite at Dodger Stadium, where Manny wigs (dreadlock wigs) are a hot-selling item.