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Brandon Roy

Fernando Medina/NBAE via Getty Images

Brandon Roy

Power 100 rank: 89
Sport: NBA/Portland Trailblazers—G
Age: 25
Most recent notable achievement: 2009 All-NBA Second Team
Earnings: $4 million
Key sponsors: Nike

Why he's on the list: The budding superstar has led a basketball resurgence in Portland, Ore. Roy has a knack for hitting the clutch shot and has appeared in several Nike hoops ads.