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Sergio Garcia

Ian Walton/Getty Images

Sergio Garcia

Power 100 rank: 81
Sport: PGA Golf
Age: 30
Most recent notable achievement: No. 2 in World Golf rankings, November 2008
Earnings: $23.2 million
Key sponsors: Adidas

Why he's on the list: Garcia hasn't lived up to his billing as the best chance at knocking Tiger off his throne, but he has become a top golfer whose physical appearance helps attract corporate partnerships.