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Tony Romo

Jamie Squire/Getty Images

Tony Romo

Power 100 rank: 75
Sport: NFL/Dallas Cowboys—QB
Age: 29
Most recent notable achievement: 38-17 record as Cowboys starting QB
Earnings: $3.6 million
Key sponsors: Starter

Why he's on the list: Once most famous for dating tabloid starlet Jessica Simpson, Romo overshadowed his ex in 2009 with a terrific season on the field and a $10 million apparel contract with Starter. Too bad the Cowboys fell to the Vikings in the playoffs.