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Troy Polamalu

Doug Benc/Getty Images

Troy Polamalu

Power 100 rank: 69
Sport: NFL/Pittsburgh Steelers—S
Age: 28
Most recent notable achievement: Super Bowl XLIII Champion
Earnings: $8.3 million
Key sponsors: Nike, Head & Shoulders, Coca-Cola

Why he's on the list: Combine Polamalu's freakish athleticism with his flowing locks, and the Steelers safety is impossible to miss on the gridiron. TV spots for a rotating group of sponsors have also made him difficult to miss during commercial breaks.