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Carl Edwards

Christian Petersen/Getty Images

Carl Edwards

Power 100 rank: 67
Sport: Nascar driver
Age: 30
Most recent notable achievement: 11th in 2009 Sprint Cup Series Standings
Earnings: $10.6 million
Key sponsors: Aflac, Scotts Miracle-Gro, Vitamin Water

Why he's on the list: Known for celebrating victories by backflipping off the top of his vehicle, Edwards has had much to celebrate in his short Nascar career. Accordingly, sponsors began featuring his signature flip in their 2009 commercials.