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Deron Williams

WILLIAM WEST/AFP/Getty Images

Deron Williams

Power 100 rank: 58
Sport: NBA/Utah Jazz—G
Age: 25
Most recent notable achievement: 2008 Olympic gold medal
Earnings: $14.3 million
Key sponsors: Nike, Vitamin Water

Why he's on the list: Williams' methodical playing style has impaired his endorsement earnings, but his on-court success is unquestioned.