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Albert Pujols

Stephen Dunn/Getty Images

Albert Pujols

Power 100 rank: 4
Sport: MLB/St. Louis Cardinals—1B
Age: 30
Most recent notable achievement: 2009 National League MVP
Earnings: $18 million
Key sponsors: Nike, Upper Deck, Pro Performance

Why he's on the list: Though endorsement riches are slow to arrive, Pujols is the best hitter in baseball, plays for a storied franchise, and has earned the trust of baseball fans still reeling from the steroid era.