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Phil Mickelson

Scott Halleran/Getty Images

Phil Mickelson

Power 100 rank: 3
Sport: PGA golfer
Age: 39
Most recent notable achievement: Won 2009 Tour Championship
Earnings: $52 million
Key sponsors: Rolex, KPMG, Exxon

Why he's on the list: Combine his likability and his ongoing rivalry with Tiger Woods, and Lefty is the perfect pitchman for high-end companies looking to announce they're challenging to be the best in their industry.