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Tom Brady

Al Bello/Getty Images

Tom Brady

Power 100 rank: 30
Sport: NFL/New England Patriots—QB
Age: 32
Most recent notable achievements: 2009 NFL Comeback Player of the Year
Earnings: $18 million
Key sponsors: Movado, Smartwater

Why he's on the list: As if his three Super Bowl rings and supermodel wife weren't enough, Brady's good looks make him an ideal pitchman for higher-end products.