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Dirk Nowitzki

Glenn James/NBAE via Getty Images

Dirk Nowitzki

Power 100 rank: 29
Sport: NBA/Dallas Mavericks—F
Age: 31
Most recent notable achievement: 8th consecutive All-Star Game in 2009
Earnings: $26.3 million
Key sponsors: None

Why he's on the list: As the NBA's top international player for most of the decade, Nowitzki commands attention on the court but purposely shies away from it off the court to focus on attaining an elusive NBA championship.