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Jeff Gordon

Jason Smith/Getty Images for NASCAR

Jeff Gordon

Power 100 rank: 28
Sport: Nascar driver
Age: 38
Most recent notable achievement: Finished 3rd in Sprint Cup Series standings
Earnings: $21.5 million
Key sponsors: DuPont, Pepsi, Nicorette

Why he's on the list: Gordon is one of the most popular and marketable drivers in the history of Nascar. Some years past his peak, Gordon still delivers top-five finishes throughout the season.