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Kevin Garnett

Brian Babineau/NBAE via Getty Images

Kevin Garnett

Power 100 rank: 22
Sport: NBA/Boston Celtics—F
Age: 33
Most recent notable achievement: 2008 NBA Champion and Defensive Player of the Year
Earnings: $26.4 million
Key sponsors: Adidas, Gatorade

Why he's on the list: Despite his injury-plagued 2009 season, Garnett's mug appeared on Adidas billboards throughout the country. The Big Ticket continued to reap the rewards of his trade to Boston and his first NBA championship.