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Joe Mauer

Jamie Squire/Getty Images

Joe Mauer

Power 100 rank: 19
Sport: MLB/Minnesota Twins—C
Age: 26
Most recent notable achievement: 2009 American League MVP
Earnings: $13.5 million
Key sponsors: Anytime Fitness

Why he's on the list: The Minnesota backstop has all the ingredients to be a force in the business world but has been overlooked playing in Minnesota. His 2009 MVP will likely have sponsors salivating come this spring.