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Power 100 rank: 15
Sport: NFL/Minnesota Vikings—QB
Most recent notable achievement: 2009 Pro Bowl selection
Earnings: $19 million
Key sponsors: Wrangler Jeans, Snapper
Why he's on the list: Another offseason retirement saga ended in his signing with the Packers’ division rival, which figured to hurt his public image. Instead, 2009 proved Favre could do little wrong as that indecision landed him with a playoff team and a clever Sears ad that poked fun at the preseason drama. Despite a great year, he just couldn’t stop Drew Brees and the Saints. Now the big question is, will he be back?