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Larry Fitzgerald

Jared Wickerham/Getty Images

Larry Fitzgerald

Power 100 rank: 13
Sport: NFL/Arizona Cardinals—WR
Age: 26
Most recent notable achievement: 2009 Pro Bowl selection
Earnings: $11 million
Key sponsors: Nike, EAS, IHOP

Why he's on the list: Fitzgerald burst onto the scene in 2009 when his Arizona Cardinals made an unlikely run to Super Bowl XLIII. As expected, marketing executives took notice.