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Kobe Bryant

Harry How/Getty Images

Kobe Bryant

Power 100 rank: 12
Sport: NBA/Los Angeles Lakers—G
Age: 31
Most recent notable achievement: 2009 NBA Finals MVP
Earnings: $33 million
Key sponsors: Nike, Vitamin Water, 2KSports

Why he's on the list: Winning his first NBA championship without Shaq lifted a huge weight off Kobe's shoulders and, in the eyes of consumers, further distanced him from his 2003 sexual assault case.