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Matt Ryan

Kevin C. Cox/Getty Images

Matt Ryan

Power 100 rank: 99
Sport: NFL/Atlanta Falcons—QB
Age: 24
Most recent notable achievement: 2008 NFL Offensive Rookie of the Year
Earnings: $8.4 million
Key sponsors: Nike, AirTran Airways, Gillette

Why he's on the list: When Ryan arrived in Atlanta from Boston College, he immediately led the franchise to its first back-to-back winning seasons and reversed the leaguewide trend of keeping rookie quarterbacks on the bench during their first year.