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Getting to Plan B: Breaking Through to a Better Business Model

Getting to Plan B: Breaking Through to a Better Business Model

By John Mullins and Randy Komisar
Harvard Business Press; 272 pages; $29.95


Mullins, of the London Business School, and Komisar, a partner at storied venture capital firm Kleiner Perkins Caufield & Byers, argue that entrepreneurs need to be prepared not only to move on from their initial great idea (Plan A), but to build flexible business structures from the get-go. Readiness to turn to Plan B (C, D, E, etc), they say, enables ventures to evolve—and thrive. Silicon Valley-centric, but including plenty of big-name company examples, the book offers thoughtful insights into startup culture.

Listen to Randy Komisar in conversation with Bloomberg BusinessWeek editor Helen Walters

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