Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Getting to Plan B: Breaking Through to a Better Business Model

Getting to Plan B: Breaking Through to a Better Business Model

By John Mullins and Randy Komisar
Harvard Business Press; 272 pages; $29.95

Mullins, of the London Business School, and Komisar, a partner at storied venture capital firm Kleiner Perkins Caufield & Byers, argue that entrepreneurs need to be prepared not only to move on from their initial great idea (Plan A), but to build flexible business structures from the get-go. Readiness to turn to Plan B (C, D, E, etc), they say, enables ventures to evolve—and thrive. Silicon Valley-centric, but including plenty of big-name company examples, the book offers thoughtful insights into startup culture.

Listen to Randy Komisar in conversation with Bloomberg BusinessWeek editor Helen Walters

Buy This Book