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Zeha Berlin AG


Zeha sneakers, once known as "the Adidas of the East," lost popularity after the fall of the Wall but are enjoying renewed status. Founded in 1897 in the region of Thuringia, Zeha become East Germany's only sports shoemaker after World War II. The outfit made athletic shoes for Eastern Bloc national teams until it stopped production in 1993. In 2002, it was given new life by two Berlin designers, who relaunched the line with such high quality materials as hand-stitched Italian leather. The trendy shoes start at about $150 a pair in Berlin's most expensive shopping area and are also sold in New York and Tokyo.