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Design: Industrial Design/Human Factors Group and Cooper Team, Ethicon Endo-Surgery (U.S.); Design Science Team, Design Science (U.S.)
Project Cooper was a large-scale synthesis of an extensive amount of research documenting thyroid surgeons at work in the U.S. and Europe. Market research determined what surgeons wanted; ethnographic research yielded insight on how thyroid procedures are performed and identified needs; preference testing evaluated concepts and found opportunities for improvement; and usability testing ensured the end product would meet Food & Drug Adminsitration requirements. The results dramatically influenced the final product: a revolutionary device for fine and delicate surgeries that has demonstrated significant clinical outcomes for users and patients.