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Going Small

Going Small

Who's Doing It: Wal-Mart, Safeway, Super Value, Tesco
What's New: Companies known for vast supermarkets are opening up small-format stores. Wal-Mart's Marketside (WMT), Safeway's The Market (SWY), Super Value's Urban Fresh (SVU), and Tesco's Fresh & Easy all focus on selling fresh produce, ready-made meals, and organic or natural products. The idea is to penetrate densely populated neighborhoods and inspire daily shopping visits.