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At 22, Balakrishnan and close friend Arun Nanda set up Rediffusion Advertising. The agency is now part of Dentsu-Young and Rubicam. A serial entrepreneur, Balakrishnan set up community portal Rediff.com nearly 12 years ago. The Nasdaq-listed Rediff provides a host of Internet services to Indians and is occasionally talked about as an acquisition target for Google and Yahoo.