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Peaceworks Holdings

Peaceworks Holdings

Daniel Lubetzky, 40
New York, N.Y.

Can joint business ventures end violence and fundamentalism in the Middle East and other hot spots around the world? Stanford Law School grad Daniel Lubetzky is proving they can. He hit on the idea for his "not-only-for-profit" business model while on a fellowship in Israel in 1993. A year later, he launched a joint venture between Israelis and Palestinians, a line of all-natural tapenades and spreads under the labels Moshe & Ali's and Meditalia. which we first wrote about last year. More recently, PeaceWorks introduced Bali Spice, a line of Asian sauces manufactured by women's cooperatives made up of Muslims, Christians, and Buddhists in Indonesia and Sri Lanka. "I try to create business and social models that work intrinsically well together where the business itself advances a social cause and vice versa," says Lubetzky. Four years ago, he also introduced Kind Fruit & Nut Bars, a for-profit venture.

From the beginning, Lubetzky has plowed 5% of his profits from his companies into the Peaceworks Foundation to empower moderate Israeli and Palestinian voices who want to work toward a two-state solution in the Middle East. In 2008, Peaceworks Holdings had about $15 million in revenue and became a Skoll Foundation grantee. Next year, Lubetzky expects to bring in between $25 million and $30 million.