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SuperBowl Ad's

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Denny's: Real Breakfast, Goodby Silverstein & Partners

KILEY: THUMBS DOWN A hack try at a Sopranos sendup is so 2007.

HELM: THUMBS UP I liked this ad. But I like any ad that ends by telling me where I can get free pancakes.

FINE: THUMBS DOWN I had to watch this twice to make sure that Denny's wasn't advertising a new pancake-with-whipped-cream-and-circus-peanut special. (And to make sure it was a circus peanut. We are reporters, after all, and we fact-check.) Good timing on the giveaway and all, but almost everything else is jarring or forced, especially the inelegant transition from the ad's milieu to ad message.