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Perhaps the most prolific CEO Twitterer is Tony Hsieh, chief executive of Zappos, an online retailer of shoes, handbags, clothing, and accessories. Followers of Hsieh get an up-close and personal peek into his life as he tweets about, well, nearly everything. He’s encouraged employees to Twitter as a way to build a cohesive corporate culture, and now more than 400 Zappos workers are tweeting away.

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