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Advert-Games/

Burger King

Advert-Games/"Advergaming"/Re-Dress

Already common on movie Web sites, games in which the whole experience is an advertisement can also be big. Think America's Army, made to find recruits for the U.S. Army, or the Burger King games on Xbox 360. Cool Spot back in the early 1990s was an early example made for 7UP. Players accepted that this game was a giant ad for 7UP—the main character was the big red dot from its logo! The advertiser helps fund the game while your reputation as a developer, publisher, or designer determines how much cash you can ask for. Another common way to make extra money from a game is to re-dress it for an advertiser and build a custom version. That's why you see so many clones of popular games like Bejeweled. (For an example, see Bewitched, made for Sony Pictures by Blitz Agency.)