Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Nothing spurs a brand's innovation like the promise of 4 billion TV viewers and potential gold-medal winners sporting your apparel and equipment in a host of publicity shots. The Summer Olympic Games take place in Beijing from Aug. 8-24, and sportswear companies are showing off the fruits of their considerable investments in material innovation. Here's a look at some of the products that will be competing for the limelight at the Games—and information on the consumer versions that will be available for somewhat less Olympian athletes.