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As Starbucks Scales Back, Indies Share Strategies

As Starbucks Scales Back, Indies Share Strategies

Starbucks' recent decision to shutter 600 of its stores across the U.S. was followed by the July 17 release of the list of individual loactions to be shuttered. What do independent coffee shops that have managed to survive amid the coffee chain's torrid expansion have to say? And how have they done it? BusinessWeek's Ricky McRoskey asked owners from California to Maine to share the strategies they've used to differentiate themselves from Starbucks (SBUX) and other chains.