Image Matters

A national martial arts champion at age 13 and onetime action film star, Li Yifei, 43, graduated from Beijing Diplomatic Institute, then Baylor University with a master's in international relations. She then did a stint at the U.N., before returning to China in 1995. Widely regarded as one of the most powerful and well-connected women in China, Li has also mastered the art of guanxi, which comes in mighty handy in the highly regulated media industry. She now heads Viacom's (VIAB) China operations.