Tech Pioneers

Moving Targets


San Mateo, Calif.
Sector: Mobile Advertising
Omar Hamoui, CEO and Founder
Age: 31

AdMob runs a mobile advertising marketplace that serves over 1.5 billion targeted ads per month. Founded in 2006, it has since added a product called AdMonitor that presents live data on who is viewing mobile ads around the world, including which phones and which network operators they are using. In November, AdMobs released an application that allows third-party developers to embed mobile advertising into the popular social networking site Facebook. AdMob's executives previously worked for Doubleclick, YouTube, and Yahoo! Competitors include Third Screen Media and ScreenTonic, which was purchased by Microsoft in September.