She Comes in Colors


Bondi Blue was just the start. Apple's follow-up was a fashion-show approach. Five colors with fruity names like Strawberry and Tangerine hit the market. All otherwise equal, Strawberry sold well as did Blueberry. But retailers, who were required by Apple to carry an equal number of each color, were annoyed when the Lime iMac didn't sell well, and in time many were forced to mark it down.

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