Data and images provided by IDSA
Packaging & Graphics
Aliph Jawbone Bluetooth Headset Packaging
Rather than hide what is in the box, the Jawbone packaging highlights the product, offering a 360-degree view of the contents. The unique yoke suspends the headset in mid-air as if exhibited in a museum case. Jawbone’s easy-to-use functions and innovative noise-canceling capabilities are explained on the back of the box. The sleek design of the packaging not only makes for an engaging in-store display, it is also sure to capture the consumer’s attention, setting Jawbone apart from the plethora of cell phone headsets. Jawbone immediately sold out at Cingular retail stores, becoming the store’s most successful accessory launch.