SEC Launches Investigation Into Coca-Cola's Earnings History

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If: Coke

Had The Reputation Of: Pepsi

It's Stock Would Rise... 3.3%
Boosting Value By: $4 billion

Pepsi (total score 75.8) enjoys a much better image for managerial and operational excellence. Coke’s superior brand and distribution strengths, CCW believes, are overpowered by the perception of endless management and performance struggles since the death CEO Roberto Goizueta nearly a decade ago.

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